This is my fourth time in the Kingdom, and my first time at Biban!

A few years ago, I had the opportunity to meet Princess Reema, Saudi’s Ambassador to the U.S. At that time, I shared a vision with her of connecting the world to Detroit and Detroit to the world. As Saudi angles toward the west, it has continued to evolve into a better partner for the initiative.

While this international attraction work continues to gain momentum, I knew that I had to make it back to the Kingdom – there is nothing like seeing what they’re building in person. The opportunity to speak at Biban, one of the largest gatherings for entrepreneurs in the Middle East, and I couldn’t be more thrilled. I am looking forward to engaging with SMEs, investors, business owners, and really big ideas in the week to come. Bridge-building never sleeps. My particular session, “Driving Growth thru Inclusive Strategies” will take place on November 5th, at 10:05 PM on the Biban Talks stage. It will cover best practices for entrepreneurs interested in cross-border business.